James Cerbie
Coach | Scientist | Entrepreneur

For Men Who Want to Live a Big, Well Rounded Life

Join 10k+ men reading The Total Man Newsletter every week to build a high performing, healthy, wealthy life without burning out or dropping the ball:

Hi, I’m James

For the past decade, I've advised and coached CEOs, Navy SEALs, Army Rangers, professional athletes, and billion-dollar companies.

I've built two digital businesses that served over 4,000 students around the world and hold advanced graduate training with 11 co-authored research papers.

Somewhere between all that, I married the love of my life, became a father, and developed a slightly unreasonable obsession with great coffee.

When I’m not creating, coaching, or living life with my family, you’ll find me here writing, podcasting, and sharing insights on the Total Man journey.

Obsessed with the questions:

How do we live big, well-rounded lives as men without burning out or dropping the ball?

How do we step into our full potential and become good Kings that have it all:

A great marriage
A thriving business (or career)
A fit and athletic body
An unshakeable mindset
A life full of purpose and fulfillment

I don’t claim to have all the answers.

But I’m on the hunt to find them.

If you are too, then join me and 10k+ high-impact men who are committed to the Total Man Mission of building a business, body, marriage, and life that all work at the highest level:

I've worked with James for three years and emphatically recommend. I'll start by saying first what he is not: James is not going to help you go through the motions and be a semi-suburban slob. If excellence is optional but preferred, look elsewhere. However, if you are outcome-oriented, he's your man. As an entrepreneur, my time is limited. Bringing James on board to coach is a godsend. Personalized solutions for outcomes are hard to produce. James is a master; I wouldn't swap him as a coach.

Joe M

President, Moore Cadillac

James is one of the best human optimization coaches in the country. I run a multi-million-dollar business, and the pressure that comes with that can get ridiculous. Before working with him, I was waking up in the middle of the night sick with stress. Since working with James, everything has shifted. He helped me build simple strategies that actually increase my productivity, a night routine that finally calms my system down, and a plan that fits my life instead of fighting it. I feel clearer, more grounded, and I’m performing at a level I haven’t felt in years.

Matt A

VP, Forever Fierce

He’s a master of many trades. From building business systems to coaching to being a successful entrepreneur himself, he brings a rare combination of skill and heart. Wildly passionate, insanely capable, and truly an A+ human.

Ralph D

Partner, Sapphire Ventures

For Men Who Want to Live a Big, Well Rounded Life

Hi, I’m James

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